Captivating Stories & Message Clarity Impart St. Helena Property’s Message of Sustainability

Long Meadow Ranch

The Dare

At Glodow Nead, we know that every one of our clients has many stories to tell. And we are excited to share them all with our journalist friends. Yet we also recognize how important it is to weave a common thread that is visible in the fabric of every story. One that we can repeatedly tug upon in order to share our client’s most important messages, ultimately attracting new and return customers and guests.

When Long Meadow Ranch Winery & Farmstead — a sustainable food, wine and agricultural center comprising a farm-to-table restaurant and wine/olive oil tasting room, wine flavor and vegetable gardens, a seasonal farm stand, and a full organic nursery — tapped GNC to launch its brand, we immediately understood that there were many elements to the Long Meadow Ranch story. But it was a story that was confusing to media and consumers, and this lack of cohesive understanding posed a threat to Long Meadow’s brand equity.

The Scheme

In addition to developing clear messaging that effectively communicated Long Meadow Ranch’s various components, GNC launched a series of events. The first was an exclusive, pre-opening hard-hat tour and media luncheon before the opening of its restaurant, Farmstead, giving journalists a sense of ownership of the story. After the official launch, GNC held a media event that took guests throughout every element of the two-and-a-half-acre complex, showcasing the multi-faceted farm-to-table focus at Long Meadow. Once the Hall Family’s newest project was established, GNC moved focus to the winery and produced a grape-to-glass immersion experience that connected the dots of Long Meadow Ranch’s distinct offerings.

GNC continued to pitch Long Meadow Ranch Winery & Farmstead as an exciting destination for both locals and Napa Valley visitors, offering an array of experiences for lovers of local food and wines, including fresh farm-to-table dining, wine and olive oil tasting, and engaging educational experiences that underscore Long Meadow Ranch’s time-honored motto of “Excellence through Responsible Farming.” As the national locavore movement took firm root across the country, GNC ensured that Long Meadow stood at the West Coast’s epicenter.

The Upshot

Top-tier media outlets featured Long Meadow Ranch Winery & Farmstead, included Food & Wine with a 12-page cover story, as well as The New York Times, Departures, Los Angeles Times, ELLE, Martha Stewart Living Radio, etc. By developing clear messaging and compelling story lines, GNC has ensured that media attention on Long Meadow Ranch Winery & Farmstead is as sustainable as the property itself.

| | Case Studies